What is CRM? The Definitive Guide to Microsoft Dynamics 365 CRM

Microsoft Dynamics CRM

Do you know that 86% of customers are willing to pay more for a better customer experience? That’s true.

A recent Forbes report suggests, 81% of company’s view customer experience as a competitive differentiator. So, ideally the demand for better customer experience has grown by leaps and bounds in the last couple of years.

  • But how can a business deliver exceptional customer service every single time?
  • How can a business fit into the customer needs all the time?
  • How can a business stay relevant in the fast-moving and ever evolving tech landscape?

There is a solution. CRM – Customer Relationship Management

What is CRM?

CRM is a one-stop solution designed to improve revenue, reduce costs and build lasting relationships with existing and prospective customers.

The most valuable asset for any business are its customers. And it is important to keep a track of the customer information right from the early stages and a CRM does the job meticulously well.

“You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” –Patricia Fripp

Why is CRM Software important?

When your business grows, the need for having a central place to store the data becomes inevitable and a CRM will efficiently do that for you. Not only does it store the customer information, but also gives you insights based on the data for better sale conversions. To be precise, CRM software works as a trump card for your sales and marketing teams. The sooner you get, the better it is for your business. Learn more about the Importance of CRM Software here

What companies use a CRM Software?

There’s a misconception that CRMs are for large enterprise level companies and the costs associated with it are high while companies at an early-growth stage cannot afford it.

Many companies start small without having the need to purchase a tool for storing leads and customer data. Though this approach works fine for a while, things start to fall flat once your business gain momentum.

  • It becomes incredibly difficult to manage data in spreadsheets as it grows.
  • Hustling around for customer data stored on multiple platforms can become cumbersome as it slows down your team’s responsiveness.

The sooner you adopt to a CRM Software, the better chances for your business to propel forward.

So, arriving at a point where choosing the right CRM for your business could be the toughest business decision you ever make. With ample number of CRM service providers in the market today, the global customer relationship management market size was valued at USD 40.2 billion in 2019 and is expected to expand at a CAGR of 14.2% from 2020 to 2027.

Microsoft Dynamics 365 CRM – Transforming and Enabling Business activities made easy

With deep level of expertise in building, deploying applications and services designed to transform the way marketing activities are scheduled, Microsoft brings more control to the sales process and has been consistently taking strides towards improving client satisfaction.

Here are some of the reasons why Dynamics 365 can be the best CRM investment you’ll make.

Targeted Campaigns

Dynamics 365 for Marketing allows you to build campaigns that are targeted to customers based on their activity and behavior. Some of the features D365 for marketing include customer journey, behavior tracking and lead scoring. With the help of customer insights, you can target customers with relevant messages through email, phone or push notifications to trigger an interest with your prospects or existing customers.

Seamless Integrations

Dynamics 365 CRM offers some of the comprehensive integration capabilities with Power BI and Power Apps which are native Microsoft applications. Integration with LinkedIn Sales Navigator, Office 365 can be rewarding for businesses looking to fasten the pace of the sales cycle. It enables companies to integrate third-party business tools and applications to help breakdown information silos.

Improved Communication

Communication becomes critical when you are nurturing a lead. With Dynamics 365, you can keep the communication going while you are on the move. It is designed in such a way; you get only the information you are looking for regardless of the location you are working from without an active internet connection. The numbers generated are always on-point for you to keep a track of. The mobile solution and the cross web support functionality makes Dynamics 365 the go-to option for undisrupted communication between on-site and off-shore team members.

Flexibility & Insights

With Dynamics 365, you can now define your own dashboards that bring you reports, that allow you to take actions based on the insights. With the help of powerful and flexible automation tools, you can send emails, schedule follow-up activities, set-up meeting requests and close deals on the fly.

Deployment Options

Dynamics 365 CRM allows you to choose the deployment model based on your business needs. It offers a variety of deployment options ranging from on premise, cloud or hybrid deployment methods. If you have your traces back on premise and are looking for a cloud migration, Dynamics 365 suits best for your business.

Why choose DemandDynamics?

Whether you intend to integrate new apps with Microsoft Dynamics 365 or an existing stack, DemandDynamics is here to help. To begin with, our team of experts evaluate your current and future needs to strategically align the Dynamics 365 implementation with your specific business goals and objectives to make sure we leave no coin unturned.

As a Microsoft Gold Partner, we provide the best Microsoft Dynamics 365 Consulting and Implementation services in the industry to meet your business needs with insights and expertise that increase productivity and drive digital transformation.

Our clients love our unique and scalable Pay-As-You-Use model that offers exclusive benefits when compared to traditional Microsoft engagement models.

Over the years, we have set ourselves ahead of the competition, only because, we are:

Affordable | Flexible | Scalable | Available | Agile

There’s no one-size-fits-for-all in the CRM industry. You can be a business of any size, small, medium or enterprise, we understand the hassle you have been through. Every business that is in dire need of a customized solution is no longer in the offing. It’s here. Talk to our experts today!


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